RRG – Research Consultants

WELCOME TO RRG

WE MAKE RESEARCH BETTER

Combining excellence in research and strategy to drive business results

We are a boutique research management consultancy. Working with the existing research department or as the research department, we help companies assess their research needs and deploy their research budgets in the most effective and efficient way. We dig deeper for the answers that will transform your thinking. The answers you need are not easy to find. We know that. We’ll help you get them and bring you closer to your consumers. We thrive on the challenge of your business issues – big or small.

OUR SERVICES

We act as or assist your existing marketing research function

We help companies assess their research needs and deploy their research budgets in the most effective and efficient way.

While we provide a custom solution to each research need, we do have some best practices that provide a basis for how we think common problems can be tackled.

Traditional Resesarch

We have access to all the research techniques used in the industry today and over 20 years experience managing research studies.

Story Gathering

We engage you in a discussion of discovery to clearly define what you want. From there we can get you what you need. Before we do anything, we think it’s fundamental to understand and define the challenge.

Rank Tank

Challenge conventional thinking. Rank Tank is a customized strategic planning session that accelerates idea generation. Invention happens and teams bond.

Rank It

Testing ads and concepts should be done in context to help predict in-market success. RRG believes in helping you protect your investment by giving you potential sales results based on benchmark testing.

Brand Maps

It is easy to get lost without a map. Finding your brand’s core is critical to your marketing success. Brand Maps positions your brand’s assets; imagery, personality as well as functional and emotional attributes.

Big Data

Data already exists that can be applicable to your business. Primary research is not always your first step or even necessary. RRG believes that mining existing data sets can be an equally valuable data source.

Dashboard

Senior management must agree on key metrics that have the greatest impact on the company’s bottom line. Those metrics can be internal or external to your company and must be presented regularly in an easy to read format.

Research Audit

Do you know everything your company knows? Before any large research initiative RRG believes in an in-depth research review of your company’s past research, ensuring future work uncovers new insights…

Follow Me Homes

We need to come out from behind our desks. Insights come from 1-on-1 meetings with consumers. How do they shop your brand? How do they really use it? How do they consume your communications? To really know…

OUR PROCESS

They go far beyond the nuts and bolts of research and tend to be the keepers of our brands’ stories. The insights and experience they bring have helped us achieve tremendous and continued growth in Canada

Mark Wakefield, VP Marketing Ferrero Canada

The team at RRG have done a great job of managing all our research needs and integrating themselves into the Sleeman team. We have brand teams in Vancouver, Guelph and Montreal plus agencies in Toronto and they manage to serve all of our needs and are always accessible when we need them

Scott Pederson, Marketing Director Sleeman Breweries

Since joining in January the RRG team had an immediate impact on our business. Their ability to get up to speed quickly and mesh with the team has exceeded our expectations. They are a welcome addition and we look forward to working with them for the foreseeable future.

Dan Sorotschynski, Director, Marketing Communications, TELUS

CASE STUDIES

Studies

Bottled Water

Client which sells bottled water was being “squeezed in the middle” . Research initiative was designed to bring innovation to the market and to allow the client to “charge more for water”

Defining Canada

Large global client needed to come up with a new definition of Canada for use in creative development.