WELCOME TO RRG
WE MAKE RESEARCH BETTER
Combining excellence in research and strategy to drive business results
We are a boutique research management consultancy. Working with the existing research department or as the research department, we help companies assess their research needs and deploy their research budgets in the most effective and efficient way. We dig deeper for the answers that will transform your thinking. The answers you need are not easy to find. We know that. We’ll help you get them and bring you closer to your consumers. We thrive on the challenge of your business issues – big or small.
We act as or assist your existing marketing research function
We help companies assess their research needs and deploy their research budgets in the most effective and efficient way.
While we provide a custom solution to each research need, we do have some best practices that provide a basis for how we think common problems can be tackled.
They go far beyond the nuts and bolts of research and tend to be the keepers of our brands’ stories. The insights and experience they bring have helped us achieve tremendous and continued growth in Canada
The team at RRG have done a great job of managing all our research needs and integrating themselves into the Sleeman team. We have brand teams in Vancouver, Guelph and Montreal plus agencies in Toronto and they manage to serve all of our needs and are always accessible when we need them
Since joining in January the RRG team had an immediate impact on our business. Their ability to get up to speed quickly and mesh with the team has exceeded our expectations. They are a welcome addition and we look forward to working with them for the foreseeable future.
Within our ranks there are researchers, planners, and marketers. There are also travelers, sailors, photographers, and triathletes. What unites us is our drive to push ourselves, to constantly improve; an ethic we bring to your business.
With over 20+ years of experience in marketing research, advertising and strategic planning, Anik Karimjee has established himself as one of Canada’s premier marketing research consultants. [More]
Greg began his market research career thanks to well-placed billboard advertising. Since that fateful day, he has worked for some of Canada’s most respected research organizations and thought leaders and is proud to bring this experience to Rank as Research Director. [More]
Carole, a PHD in Industrial Psychology, began her career in Human Resources at Culinar before joining their Marketing Group. As Project Manager responsible for the launch of Vachon Snack Cakes in the USA, Carole handled every aspect of the new business venture, from package design and product reformulation to consumer research, market testing, marketing planning and advertising development. [More]
Business and Financial Planning
Christy began her finance career in public accounting where she worked with a diverse set of clients from both the public and the private sector. She soon moved client side to Canada’s largest retailer where she was involved in many high profile projects touching on areas such as technology, loyalty programs, credit and e enterprise. [More]
In his 30-year marketing research career, Philip has had experience with just about every aspect of the industry. Among his roles, he has been a leader on both the supplier and client side, one of the first employees of a data collection start-up, and a member of one of the largest consumer insights teams in Canada. He has experience conducting and leading research of all types in a multitude of categories with a specialization in the areas of brand strategy, equity measurement, and tracking, as well as marketing communications evaluation. He brings to his clients a blend of technical expertise with a strategic mindset. [More]
Senior Research Director
Linda has spent 30+ years in the market research and insight industry in Canada for leading corporations and ad agencies. Her thought leadership in a diverse range of categories has created consumer insights that strongly influence strategic and tactical decisions resulting in both competitive advantage and business building results. Core areas of her expertise include:
brand building advertising development; strengthening/development of strategic positioning and brand equity; innovation for growth; strong qualitative/quantitative and ethnography skills; strong communicator with all management levels, function leads, and partner teams; wide variety of category knowledge. [More]
The Company We Keep